What defines a doorway page in SEO?

A doorway page is primarily characterized by its intent to manipulate search engine rankings rather than serve the user’s best interests. This type of page is specifically created to rank highly for particular search queries. Often, it contains minimal content aimed at capturing search engine traffic but offers little useful information to users. The hidden text aspect is particularly notable, as it might include keyword stuffing or hidden links that are not immediately visible to visitors, thereby misleading both search engines and users.

The purpose of a doorway page is to funnel visitors to a certain destination, which does not provide a meaningful experience or engagement. This undermines the principles of good SEO practices, which prioritize user satisfaction and relevant content. As a result, search engines have algorithms in place to identify and penalize such tactics to ensure higher-quality content is favored in search results.