What does content SEO aim to achieve?

Content SEO aims to ensure that content meets both user and search engine needs. This involves optimizing website content in a way that aligns with the intent of users searching for specific information while also adhering to the guidelines and ranking factors utilized by search engines. The primary goal is to create high-quality, relevant content that answers users' queries effectively, enhancing the overall user experience and improving visibility in search engine results.

By focusing on both user intent and search engine requirements, content SEO not only helps attract organic traffic but also encourages users to engage with the content, leading to better interaction metrics and potentially higher conversions. This dual focus is essential for effective content marketing strategies, as it seeks to satisfy the demands of both audiences: the humans who consume the content and the algorithms that govern access to it.