What does Google Penguin primarily reward?

Google Penguin is an algorithm update that specifically targets and rewards high-quality websites. The primary goal of Google Penguin is to improve the quality of search results by promoting sites that adhere to Google's guidelines regarding ethical SEO practices. Websites that focus on delivering valuable content, maintaining a good user experience, and building organic links receive a boost in their rankings as a result of Penguin.

By emphasizing high-quality content, Penguin discourages practices that aim to manipulate search engine results through unreliable or spammy tactics. Therefore, the update not only recognizes websites that provide meaningful information, but it also penalizes those that fall short of quality standards. This shift towards quality helps ensure that users receive the best possible results when they conduct searches, aligning with Google's overarching mission of improving the relevance and trustworthiness of web content.