What does link baiting refer to in SEO?

Link baiting refers to the technique of creating high-quality content with the intention of attracting links from other websites. The goal is to generate interest and engagement, encouraging other users or webmasters to link to the content naturally. This practice is essential in SEO because backlinks from reputable sites are a significant factor in search engine rankings, signaling to search engines that the content is valuable and trustworthy.

When content is valuable, informative, or entertaining, it is more likely to be shared and linked to by others, which helps to improve its visibility in search engine results pages. This organic link-building approach is favored as it results in a more sustainable and ethical way of enhancing a site's authority and improving its search engine ranking compared to manipulative or deceptive practices.

In contrast, the other options do not accurately capture the essence of link baiting in SEO. Creating content to deceive search engines undermines ethical practices and is not sustainable. Increasing ad revenue through links focuses on monetization rather than the creation of valuable content. Reducing the number of backlinks contradicts the objective of link baiting, which is to increase backlinks through quality content.