What does on-page SEO primarily focus on?

On-page SEO primarily focuses on optimizing individual web pages to improve their search engine visibility and ranking. This involves various techniques and practices that enhance the content quality, relevance, and structure of a webpage. Key aspects of on-page SEO include optimizing title tags, meta descriptions, headings, and the use of keywords within the page content. Additionally, it emphasizes improving user experience through responsive design, fast loading times, and clear navigation, which in turn can contribute to lower bounce rates and higher engagement metrics.

In contrast, building backlinks pertains to off-page SEO, which involves acquiring links from other websites to enhance a site's authority and reputation. Designing effective advertisements and creating a content marketing strategy, while important aspects of digital marketing, do not specifically fall under the umbrella of on-page SEO. These activities focus more on outreach and promotion rather than the direct optimization of web pages themselves. Therefore, the emphasis of on-page SEO is solely on enhancing the individual attributes of webpages to make them more appealing and relevant to both search engines and users.