What does SEO stand for?

The term SEO stands for Search Engine Optimization. This is the process of enhancing a website’s visibility and ranking on search engine results pages (SERPs). By optimizing various elements of a website, such as content, keywords, meta tags, and site structure, businesses aim to attract more organic (non-paid) traffic from search engines like Google, Bing, and Yahoo.

This practice is essential for businesses and online content creators because improved visibility can lead to increased audience engagement, higher conversion rates, and ultimately greater revenue. The objective of SEO is to ensure that a website ranks higher for relevant search queries, making it easier for potential customers to find it.

The other options, while they contain valid terms, do not accurately represent the widely recognized definition associated with SEO. Hence, they do not reflect the fundamental aspect of improving web visibility through search engines.