What does SERP stand for in digital marketing?

The term SERP stands for Search Engine Results Page. In the context of digital marketing, it refers to the page displayed by a search engine in response to a user's query. This page typically includes a list of websites along with other types of results, such as ads, images, or local business listings, depending on the nature of the search. Understanding SERPs is crucial for marketers, as they directly relate to search engine optimization (SEO) strategies; the goal is to rank higher on these pages to increase visibility and traffic to a website.

The other choices mentioned do not represent widely recognized or standard definitions within digital marketing. For instance, a search engine ranking page might seem similar but is not the correct term used in the industry. The focus on "results" in SERP emphasizes the outcome of a user's search inquiry, a vital aspect that drives online visibility and user engagement.