What does technical SEO focus on?

Technical SEO primarily focuses on the optimization of a website's infrastructure to improve its visibility and performance in search engines. This includes ensuring that search engine crawlers can access, crawl, and index the website effectively. Key aspects of technical SEO involve improving site speed, mobile-friendliness, structured data, XML sitemaps, and resolving issues related to crawl errors and the site's overall architecture.

Specifically, optimizing a site for web crawlers enhances the likelihood of search engines correctly interpreting the website's content and structure, which can lead to better rankings in search results. By focusing on the technical elements, webmasters can create a robust foundation that supports content optimization and user engagement efforts.