What is a key strategy in technical SEO?

A key strategy in technical SEO is ensuring a website is easily crawlable by search engines. This is essential because search engines use bots to crawl websites and index their content. If a website is structured or coded in a way that makes it difficult for these bots to navigate, it can lead to poor indexing and ultimately lower search rankings. Effective technical SEO includes optimizing the website’s architecture, using proper HTML tags, creating XML sitemaps, and ensuring there are no broken links, which all contribute to better crawlability.

By focusing on these elements, a website enhances its chances of being understood accurately by search engines, which can improve visibility and ranking in search results. This is a foundational aspect of technical SEO that supports other strategies, such as content creation and user experience.