What is an example of link baiting?

Link baiting refers to the practice of creating content that is designed to attract attention and encourage others to share or link to it. This typically involves producing high-quality, engaging, or entertaining material that resonates with a target audience. Creating viral content is a prime example of link baiting because the intention is to generate organic traffic by enticing users to share the content widely across social media platforms and websites. This sharing expands the reach of the original content and can improve its visibility in search engine results.

In contrast, other options do not align with the principles of link baiting. For example, paying for ad space on search engines is a paid strategy aimed at gaining visibility, rather than creating organically shareable content. Keyword stuffing and using hidden text are tactics that often disregard quality and user experience, focusing instead on manipulating search rankings without providing real value to readers. Thus, the act of crafting content that others wish to share is what defines link baiting, making the choice related to creating viral content correct.