What is the focus of local SEO?

Local SEO is primarily focused on helping businesses increase their visibility in local search results, making it easier for potential customers to find a physical store. This involves optimizing a website or online presence to rank higher in local searches conducted via search engines like Google. By leveraging local SEO techniques, businesses can ensure they're featured prominently when users search for products or services within a specific geographic area.

This may involve optimizing a company's Google My Business listing, collecting customer reviews, using local keywords, and creating localized content. These strategies are aimed at attracting customers who are nearby and looking for relevant services or products, which is essential for businesses that operate in physical locations and rely on local clientele.

The other options, while related to various aspects of online presence and user experience, do not specifically capture the essence of local SEO, which is centered on local search optimization rather than broader website performance or content generation strategies.