What is the main focus of Google Payday?

The primary focus of Google Payday is to penalize black hat SEO practices. This algorithm update was specifically designed to target and reduce the visibility of websites that engage in manipulative and unethical tactics intended to game the search engine ranking system. Such tactics often include keyword stuffing, low-quality backlinks, and other deceptive practices that violate Google’s webmaster guidelines.

By implementing the Payday Loan algorithm, Google aims to ensure that higher-quality, more relevant websites are prioritized in search results, thus improving the overall integrity of the search engine. This reflects Google's commitment to providing users with reliable and trustworthy information.