What is the primary use of third party cookies?

Third-party cookies are primarily used for marketing purposes. They are created by domains that are not the website the user is currently visiting. These cookies track users across different sites, enabling marketers to gather data about browsing habits and preferences. This information can be used for targeted advertising, which helps businesses reach specific audiences more effectively. Third-party cookies allow advertisers to create user profiles based on data collected from various websites, optimizing their marketing efforts and ultimately driving conversions.

In contrast, options focused on enhancing local storage capacity, improving network security, or storing session data do not capture the main function of third-party cookies. Local storage and session data typically involve first-party cookies, which are used by the website currently being visited to manage user sessions and store preferences. Meanwhile, security measures often involve other techniques such as encryption or secure connections rather than reliance on the capabilities provided by third-party cookies.