What is URL rewriting?

URL rewriting refers to the process of modifying the URLs used by a web application to make them more user-friendly and search engine friendly. This technique effectively transforms dynamic URLs, which often contain complex query strings, into simpler, cleaner, and more readable addresses.

The main advantage of rewriting URLs is that it provides a more aesthetic presentation of links, which can improve user experience. For instance, instead of a URL like "example.com/products?id=123", a rewritten URL might look like "example.com/products/123". This not only makes it easier for users to understand the content of the page, but it also helps search engines better index the site, as the keywords in the URL can enhance search visibility.

By presenting search-friendly URLs for dynamic content, website owners can enhance their site's marketability and usability, thus directly supporting SEO (Search Engine Optimization) strategies.