What practice involves stuffing a webpage with keywords to improve its ranking?

The practice of stuffing a webpage with keywords to improve its ranking is correctly identified as keyword stuffing. This technique involves deliberately overloading a webpage with specific keywords or phrases, often to the detriment of the content's readability and user experience. The intention behind this practice is to manipulate search engine rankings, making the page appear more relevant to the search terms entered by users.

However, search engines have evolved, and such tactics are now viewed as a violation of their guidelines. Search engines prioritize genuine content that provides value to users, so pages that engage in keyword stuffing often face penalties, leading to a decline in their search visibility over time.

In contrast, content marketing encompasses the strategic creation and sharing of valuable content to attract and engage a target audience, while keyword analysis involves researching and analyzing relevant keywords for better content optimization. Natural Language Processing refers to the ability of computers to understand and process human language, which is unrelated to keyword manipulation for ranking purposes.